New Stage of Development: Betway and BetGames Team Up to Enter the African Gaming Market

Betway is expanding its online casino in Africa through a partnership with BetGames to bring live gaming and instant entertainment to the region.

Following a previous content partnership agreement that included the brand’s lottery studio, the new deal will bring games such as BetGames Roulette, Penalties and Crash Game to Betway’s African online casino platform.

BetGames Roulette offers a live casino experience with a user-friendly and intuitive interface, while Penalties is a game in a penalty shoot-out format with quick rounds and over 2,000 pre-recorded results.

James Everett, VP of Sales Africa at BetGames, commented on the new partnership: “We’ve enjoyed a fantastic relationship with Betway in Africa and this project to deliver more branded content elevates our alliance.

“Our pipeline of new games in 2023 provides us with an incredible opportunity to put more high-quality entertainment in front of a significant number of new players who will have a greater range of dynamic, fast-paced experiences at their disposal.”

Furthermore, BetGames’ Crash Game offers a typical crash gameplay with players hoping to cash out their winnings before the main object in the game crashes out, offering a maximum multiplier of x100,000 the player’s stake.

Mark Rowles, Head of Marketing at Betway, noted: “We’re delighted to expand our partnership with BetGames for Betway in Africa. The three new tailor-made games will enhance our customers’ playing experience, where they can enjoy the latest gaming content in a fair, safe and responsible environment.”

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