Betano and UEFA Announce Betting Partnership for EURO 2024

Betano, part of Kaizen Gaming, has entered into a global sponsorship agreement for EURO 2024 in Germany, becoming the first sports betting operator to partner with UEFA. This is a continuation of Betano’s success at last year’s FIFA World Cup in Qatar, where they were also the first official partner of the competition.

George Daskalakis, Kaizen Gaming Founder and CEO, expressed: “We are thrilled to be partnering with UEFA for the upcoming EURO 2024 tournament. 

“This collaboration is a new first for the industry and expresses our fundamental passion for football as well as our mutual commitment towards innovation and excellence.

“We are very excited to be part of this football celebration and are looking forward to enhancing the overall fan experience by delivering unparalleled entertainment through responsible gaming during this highly anticipated European Championship”.

EURO 2024 is scheduled for the period from June 14 to July 14 next year. Organizers plan to include 10 cities in different regions of the country as the tournament progresses.

Guy-Laurent Epstein, UEFA Director of Marketing, commented:  “We are delighted to welcome Kaizen Gaming and its brand Betano as an official partner of UEFA EURO 2024. Betano is a leading digital sports betting operator, with a focus on cutting-edge technology and responsible gaming. We believe that their industry expertise and affinity to football make them a great fit for the tournament”.

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