ESA Gaming and Novibet Enter Into an Agreement for Global Content Distribution

ESA Gaming, a leading developer of gaming products, has joined forces with Novibet to provide the operator with world-class access to the EasySwipe™ portfolio.

Mobile games from ESA Gaming are now available to Novibet customers in several key markets including Greece, Ireland, Finland, Mexico and Colombia.

Players will be able to enjoy games that are easily integrated into both bookmakers and gaming platforms. With a simple swipe along two axes, users can immerse themselves in high-quality gaming content without interrupting their sports betting.

This will allow Novibet to use effective methods of cross-selling games to attract players and increase their retention at bookmakers.

Popular games include Pirate Mine, Fruitz & Spinz, Goal Mine, as well as the first crash games from ESA Gaming – Rocket Racers and Big Fish Bonanza.

The partnership with Novibet gives ESA Gaming the chance to significantly increase its presence in the European and Latin American markets, drawing on Novibet’s extensive customer base.

Thomas Smallwood, Head of Marketing at ESA Gaming, commented: “Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content.

“As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators”.

Foteini Matthaiou, Casino Product & CRM Director at Novibet, added : “As a new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots and ESA Gaming provides just that.

“By integrating the EasySwipe™ portfolio we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals”.

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