BetMGM and the National Hockey League (NHL) have entered into an agreement to extend their partnership for several years. As part of this partnership, BetMGM will remain the official sports betting and gaming partner.
In addition, BetMGM will have the rights to use NHL imagery to create League-branded team and casino games, as well as national television coverage.
Adam Greenblatt, CEO at BetMGM, commented: “Our partnership extension with the NHL enables us to enhance the BetMGM product and offer fans unforgettable entertainment built around the game they love. The NHL is more thrilling than ever – a symphony of athleticism, teamwork, and skill on skates. We look forward to bringing our customers exceptional live experiences and new content”.
Jason Jazayeri, Vice president of Business Development at NHL, noted: “We are thrilled about our partnership extension with BetMGM. The evolution of our partnership will focus on building unique and compelling fan experiences, as well as event activation and media programming all with an eye towards delivering exciting new ways for our fans to interact and engage with the sport they love”.
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