DAZN has announced that its app will officially go live on Sky UK’s platform in 2024.
Sitting alongside other streaming services such as Amazon Prime Video and Disney+, the streaming service has made it ‘even easier’ for subscribers in the UK and Ireland to access various sports content.
Shay Segev, DAZN Group CEO, commented: “This is excellent news for both DAZN and Sky customers.
“It makes it even easier to access the DAZN app in the UK and Ireland, with all the great boxing and combat sports that we are so well-known for, as well as top-level women’s football, the Saudi Pro League and much more.”
Sky customers will be able to sign up for DAZN’s service on Sky Glass, Sky Stream and Sky Q, which the pair have stated will give access to a ‘huge range of sports content’ through several ‘flexible and accessible price plans’.
This includes a roster of top-quality boxing and MMA matchups, the UEFA Women’s Champions League and the Saudi Pro League, among others.
A London-based enterprise, DAZN has established itself as one of the leading global OTT sports streaming platforms. In the UK and Ireland it is mostly known for its boxing broadcasts, but the group has been extending its reach across various other sports, including football.
Notable efforts in football broadcasting have seen DAZN secure domestic broadcasting rights to Serie A in Italy, alongside the aforementioned Saudi Pro League and Women’s Champions League.
Outside of broadcasting, DAZN has also begun to make its mark in the betting space as it seeks to crack convergence between media and wagering in sports entertainment, launching DAZN Bet last year.
“DAZN’s distribution strategy is to be as accessible to as many sports fans as possible, and Sky’s great technology through Sky Q, Sky Glass and Sky Stream, will help us get into more homes across the UK and Ireland, so even more people can discover the sports entertainment universe we are working hard to create,” Segev added on the new deal.
Last week, reports also gathered that DAZN is looking to raise as much as $1bn to continue its rapid global expansion strategy.
Bloomberg stated that DAZN officials had already held conversations with potential investors in order to raise capital as part of a potential investment round, with the $1bn ballpark figure being revealed by an undisclosed source.
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