Partnership Between Altenar and Magic Bet: Strengthening Positions in the Balkans

Altenar has entered into a partnership with Bulgarian operator Magic Bet to provide its online products.

This collaboration will help strengthen the sports betting and gaming software provider’s position in the Balkans following a successful launch in the market earlier this year by integrating their technology into the Magic Bet platform.

Panagiotis Lantzas, Account Manager at Altenar, noted: “Bulgaria is a key region for us as we look to expand our offering across the Balkans and we are delighted to agree a deal with Magic Bet, one of the space’s leading operators. Magic Bet has some ambitious plans ahead and, with our cutting-edge technology, the operator will be able to enhance its success across Bulgaria and we look forward to a fantastic journey with them”.

The partnership primarily focuses on online engagement with Magic Bet, where the operator will have access to Altenar’s diverse portfolio of products, including interactive bonuses and virtual sports games for its customers. With “expansion plans” outside of Bulgaria in the coming years, this online agreement will also provide Magic Bet with the opportunity to improve its odds system and optimize risk management.

Plamen Dzhedzhev, CEO at Magic Bet, commented: “Altenar has a reputation for world-class technology and we are excited to be going into 2024 with this deal signed. This integration will see us become one of the top online operators within the territory and we are thrilled to be able to offer a wide range of verticals to our customers”.

Last year, Altenar strengthened its position as a B2B provider in the Balkans by expanding its partnership with Bulgarian operator BetMarket to enhance its line-up of sports betting and gaming offerings.

BetMarket already had a partnership with Altenar, which provided services to the Bulgarian operator’s betting market, including the provision of virtual sporting events.

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