Operator Betsson has become the new global main sponsor of Colombia’s most successful football club, Atlético Nacional.
Atlético Nacional expressed their excitement about the partnership, stating: “We welcome Betsson with open arms – a company with a global presence and expansion projects in Latin America that aligns with our goal to be a reference in international football. Together, we are sure that we will conquer great titles.”
Founded in 1947, Atlético Nacional boasts an impressive history, having won 33 titles, including two Copa Libertadores. In addition to financially supporting the club, known as Los Verdolagas, Betsson aims to be an active sponsor, introducing interactive elements and surprises for fans.
Jesper Svensson, CEO of Betsson Operations, commented: “We are honoured to be the main sponsor of the legendary Rey de Copas (King of Cups), the biggest and most successful team in the history of Colombian football.
“This partnership, occurring as Betsson just celebrated its 60th anniversary, further solidifies our position as a leading supporter of Latin American sports. Recognising the immense passion stirred by Nacional, we are committed to providing fans with unforgettable moments, offering them a football experience like never before.”
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