Switzerland-based data provider Sportradar has announced an extension to its sports integrity partnership with the Asian Football Confederation (AFC).
Sportradar will continue to supply the AFC with integrity services, such as bet monitoring, for at least until 2027, taking the partnership which was first conceived in 2013 to 14 years in total.
AFC President, Shaikh Salman, said: “For the past 10 years, Sportradar has been a valued, reliable and trusted partner of the AFC, and together we have stood tall to combat the scourge of match-fixing in Asia.
“Since 2013, our collaboration has necessarily evolved strategically to consistently safeguard the integrity of football in Asia, while the AFC has forged a stronger relationship with Sportradar in the process.
“We are proud of what has been accomplished so far but we cannot be complacent and together, we will continue the fight to keep our beautiful game clean for the benefit and enjoyment of our loyal and passionate fans.”
Sportradar has recently been focusing on further expanding its international presence out of its headquarters in St Gallen, Switzerland, signing with the Canadian firm Sportsnet to upgrade broadcasts for MLB and NHL fans with services like data collection, audiovisual and AI integration and integrity monitoring duties.
On the firm’s extended partnership with the AFC, Sportradar CEO, Carsten Koerl, added: “The success of this partnership is a true testament to the power of collaboration and a unified vision to safeguard the integrity of AFC competitions.
“We acknowledge the role of technology in sports and recognise its potential to address these challenges. Our capabilities will evolve by exploring new technological frontiers, including AI and machine learning, to mitigate issues such as corruption in sport.”
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