SOFTSWISS has entered the South African market by completing the acquisition of a majority stake in Turfsport, a leading provider of multi-channel betting software for sports, horse racing and lottery.
Turfsport has been providing effective end-to-end solutions for online, mobile and retail operators for 35 years.
The provider’s platform is actively used by more than 40 South African operators, supporting 1.5 billion bets annually across the company’s various platforms.
Christian Neuberger, CEO at Turfsport, commented: “To provide more innovation and react faster to the growing demands of the igaming industry, Turfsport was looking for an international partner that would complement our strong brand in South Africa, and we are absolutely delighted to have found the ideal partner in SOFTSWISS and its dynamic and fast-growing team. Both companies look forward to delivering innovative product enhancements and services, giving our customers the competitive edge to grow and succeed in an increasingly dynamic market. We are all truly excited about the winning combination of Turfsport’s local and SOFTSWISS’ international expertise and the prospects for this duo in the South African and African markets.”
This acquisition allows SOFTSWISS to add a new product to its portfolio, enter into the South African market and expand its services regionally throughout the African market.
Andrey Starovoitov, Co-CEO at SOFTSWISS, expressed: “Acquiring a successful local company is one of the fastest and most efficient ways to enter a new market. I am pleased to announce the completion of this long-awaited deal. With this agreement, SOFTSWISS takes a significant step forward in its extensive expansion into South Africa and the African continent. I believe this region is becoming the next focal point globally, following Latin America. What’s even more valuable for us is that we not only gain market presence but also access technologies developed over the last 35 years by world-class specialists. We look forward to enhancing our product portfolio and continuing our commitment to providing high-end solutions to our partners.”
Earlier this month, SOFTSWISS Game Aggregator expanded its content offering through a collaboration with game provider Ready Play.
In addition, the company recently opened a new office in Poznan, Poland, to support its growth and create opportunities for technical development.
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