BLAST Premier, which runs a series of Counter-Strike tournaments, has announced a large-scale partnership with GG.BET.
As part of the agreement, the esports betting brand will be actively represented in various initiatives, offering BLAST viewers an exciting experience and integration aimed at bringing fans closer to the action.
The collaboration will feature a variety of activities including expert predictions and BLAST.tv Pick ‘Ems, live betting integration, social media sweepstakes, exclusive content, and outstanding physical and digital branding at BLAST Premier tournaments.
GG.BET press office commented: “The GG.BET team is delighted to kick 2024 off by announcing a partnership with BLAST Premier. Not only do our plans for this year align, both our brands share common values and a desire to push esports to a whole new level. Pooling our resources with such a strong partner will allow us to make this year yet another unforgettable one for the esports community.”
Online bookmaker GG.BET has strengthened its position in the world of Counter-Strike, being a long-term partner of the Ukrainian organization NAVI and a betting partner for BLAST.tv Paris Major 2023 Team Vitality in August 2022.
In addition, GG.BET has previously successfully collaborated with major tournaments in Stockholm 2021 and Antwerp 2022.
With global broadcast coverage in 154 territories and 28 languages, BLAST Premier attracts tens of thousands of fans to its arenas. The massive league will take place in London and Copenhagen in 2024, the company announced.
Alexander Lewin, SVP of Commercial for BLAST, expressed: “We are delighted to welcome on board GG.BET as a global partner for 2024,” added “The brand is deeply rooted in the Counter-Strike community, having active partnerships with our Member Teams NAVI and Team Vitality. This partnership is further testament to their commitment and passion towards Counter-Strike – we look forward to building a collaboration that rewards and engages fans.”
Last November, GG.BET also signed a partnership with gaming news company Dot Esports, creating a virtual project featuring the 50 best CS:GO moments of all time. Now CS:GO fans can enjoy reading stories about players, teams, tournaments and content creators, as well as watching relevant videos.
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