Parimatch has announced the expansion of its role as the official betting partner of the European Cricket Network (ECN).
With the start of 2024, the company has partnered with all ECN men’s and women’s tournaments, including events such as the European Cricket Series (ECS), European Cricket International (ECI) and European Cricket League matches.
Daniel Weston, Founder of the European Cricket Network, committed: “We are pleased and excited to continue on this journey with Parimatch. Their professionalism and unwavering support in helping grow European cricket is greatly appreciated.”
The cooperation is focused on combining the efforts of the CIS gaming group in the field of sports development with ECN, providing extensive global coverage.
Weston added: “Having them on board to support the first-ever Women’s Euros of cricket in 2023 was a special moment and we are proud to now work together to commence 2024.”
In addition, the deal is expected to play a key role in encouraging the growth of cricket in Europe, delivering on ECN’s vision to transform cricket into “the region’s premier summer team sport with bat and ball for generations to come.”
Furthermore, the ECN and Parimatch have emphasised their commitment promoting cricket at all levels.
As official betting partner, Parimatch will play a key role in supporting ECN’s mission by enhancing the overall cricket fan experience and actively contributing to the development and promotion of the sport in Europe.
The operator also holds titles in the football sector, being the official betting partner of Leicester City FC and the main sponsor of Botafogo in Brazil, as well as supporting the Paulistão 2023 championship.
Parimatch Group is currently actively searching for a new CEO following the resignation of Maxim Liashko as Managing Partner and CEO.
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