Betway has announced a strategic partnership with Fans United, an engagement platform based in Bulgaria.
In the context of a rapidly changing digital environment, both companies highlighted that this partnership confirms their commitment to increasing user engagement and improving product interactions.
Anthony Werkman, CEO of Betway Group, noted: “We’re very excited for this partnership with Fans United, which further demonstrates our desire and commitment to offer our customers the best possible experience across our platforms.This collaboration will introduce prediction games, trivia games and will also offer our customers more data and insights, which will no doubt enhance the enjoyment of playing with Betway.”
Fans United provides interactive features including prediction games, discussions, player ratings and quizzes. These features will be integrated into blogs and the Betway app, creating an immersive experience for users.
Stilian Shishkov, Fans United CEO and Founder, commented: “We are excited to join forces with Betway and contribute to their mission of delivering an exceptional user experience. Our platform has a proven track record of driving user engagement and loyalty, and we look forward to helping Betway elevate its offering to users.”
In 2023, Bulgarian sports publisher Sportal.bg, in collaboration with Carlsberg, launched the Fans United service under the “House of Fans” brand for its customer base.
Shishkov said at the time: “Being able to deliver superior and engaging content at real-time speed has always been at the heart of our success as a sports media. Our readers’ loyalty is unrivalled with 60% of users visiting our portal over 100+ times a month (50% of which over 200+ times a month).”
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