Oddschecker Global Media has announced that it has rebranded as FairPlay Sports Media (FPSM) to provide a more comprehensive overview of its companies and opportunities in the market.
Strengthening its global appeal as a partner to sports media and sportsbooks, the Bruin Capital-owned company will maintain the current organization of its brands.
As such, Oddschecker, WhoScored and SuperScommesse will remain leading divisions in strategically important markets.
Eschewing the generic Oddschecker identity, FPSM aims to present itself not only as an odds-focused service, but also as a sports media network, as evidenced by its extensive partnerships with sports publications.
Despite the emphasis on the importance of ratios, the company says it is the introduction of new opportunities into the market that makes this a truly exciting period.
Stuart Simms, Group CEO of FPSM,commented: “This is more than a new group name. The launch of FairPlay Sports Media allows us to empower our customers to better compete in sports betting, while delivering significant efficiencies and added value to our partners through the use of our game-changing betting technology. We’ve made various strategic acquisitions — with more in the pipeline — to best place ourselves to create more engagement with sports bettors and the data they need, the independent content they demand, and we’re excited to showcase how this realignment and BetTech focus will benefit everyone in the FairPlay Sports Media Network, particularly in the US market.”
As Simms mentioned in FPSM’s announcement of its new identity, technology will play a “major role” in the company’s operations going forward. As the group CEO explained, this will come in the form of BetTech.
BetTech’s ultimate goal is to “level the playing field for all sports bettors in terms of pricing, payouts, bonuses, intelligence and more. The reason why we’re coining the phrase BetTech in general is that we see it as an emerging trend where if you think simplistically, the cost of computing, the access to data has never been as big, and so for me, BetTech has really started. When we say the US market is relatively mature. I think betting technology is still relatively immature. The sharing of data between operators and affiliates is fairly limited, whereas in my experience of working retail the brands and the publishers and the networks used to work hand in glove in sharing a lot more information and data. Betting is fairly immature when it comes to programmatic personalisation and the use of data at scale to provide the consumer experiences relative to retail where I’ve seen it used at scale in a very compelling way.”
The rebrand from Oddschecker to FPSM in a global context aims to tell a broader story about the entire group, according to Simms.
The Oddschecker brand is widely recognized, operating in 73 markets and interacting with 170 operators daily. FPSM aims to maintain this status by strengthening its core of existing brands and maintaining partnerships with media and operators.
“We’re not going to step back from the brands we operate,” he asserted. “Same thing with SuperScommesse, which already operates with an incredible loyal customer base in the Italian market.
Fairplay helps us tell the broader story about the entities and the capabilities we have in the Italian market, but we’re still going to go to market with those consumer facing brands to really make the most of the technology that we’ve got, whilst also then complementing that with the work we’re doing with Gazzetta dello Sport, for example, and DAZN,” emphasized CEO.
Looking ahead, the CEO emphasized that the company’s main focus will be on developing football products as services, primarily in the South American market. In addition, it is planned to focus on the markets of Italy and Spain.
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