Smarkets has signed a partnership agreement with PandaScore to gain access to the provider’s eSports betting products.
The betting exchange aims to “elevate the esports betting experience” by integrating PandaScore’s “powerful” odds feed to provide hundreds of pre-match markets on thousands of events.
The agreement covers popular games such as League of Legends, Dota 2 and Counter-Strike. The contract also includes a variety of player markets, bet builder and microbetting products from PandaScore.
Dasha Kirilishina, Senior Sales Manager at PandaScore, commented: “It’s great to see Smarkets getting serious about esports betting, using our vast range of esports betting products to provide the engaging, authentic experience that fans of esports have come to expect when betting on their favourite game titles and tournaments. The esports betting market is big and it’s only getting bigger. Forward thinking operators such as Smarkets can use our solutions and products to engage players now and to form a deep, genuine connection that leads to long-term loyalty before their rivals get in on the action. This is a great partnership for us, adding yet another big name from the world of sports to our impressive roster of customers.”
The operator decided to implement the innovative Bet Builder tool from PandaScore, which allows players to create their own unique bets and increase the level of engagement. In addition, Smarkets players will have access to PandaScore’s Micro Betting, which the company praises as a “great tool for improving engagement” in the betting process.
Ryan Caruana, Head of Technical Compliance at Smarkets, noted: “Esports betting requires a different approach to standard sports betting, and in PandaScore we have a partner that lives and breathes esports. “Its data and odds feed are the best in the business, and its suite of betting tools is in a class of its own. This partnership allows us to offer esports in an authentic, meaningful way, and we look forward to engaging new bettors while also providing significant added value to those that are already wagering with Smarkets.”
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