GG.BET announced the extension of cooperation with the international esports club Team Vitality until 2024.
The winning Counter-Strike squad and the eSports betting company will actively develop a partnership to promote the industry.
GG.BET noted: “Since we first joined forces, GG.BET has supported Team Vitality all the way to the top. The team has won major tournaments, including the CS:GO BLAST.TV Paris Major 2023, and finished last season as the strongest team on the planet. In 2023, our projects engaged over 150 million fans on social media, and our work has inspired and motivated other market players to do more to support the esports industry. In 2024, we’re setting ourselves new goals, and we’ll be taking the strategic partnership between GG.BET and Team Vitality to new heights.”
GG.BET first partnered with Team Vitality in 2022 and has since been actively involved in dozens of online projects, including in-person activations. These include integration with the mobile blockchain application V.Hive, which attracted 80,000 Team Vitality fans, and the organization of the largest exhibition match in Counter-Strike history — Match of LeGGends.
Nicolas Maurer, CEO of Team Vitality, commented: “We are very pleased to extend and expand our partnership with GG.BET, a major player in the esports scene. From the very beginning of our cooperation, it was all about having fun and creating unmatched experiences for all the Counter-Strike fans. Like our meet & greet event in Rio, which gathered over 3.5 million reach, and the unforgettable show match against NAVI. We’re looking forward to unveiling the exciting projects we’ll be putting in place over the next two years, to make the CS community shine and grow.”
The companies expressed their intention to deploy online projects and organize large-scale offline events for supporters of the eSports club and fans of Counter-Strike and other disciplines in order to make eSports even more popular around the world.
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