Unibet, part of Kindred Group PLC, has announced its new strategic partnership with Optimove to fully optimize its CRM marketing activities.
Unibet’s investment in Optimove highlights its ongoing commitment to improving player retention and duration of activity, viewing this as a key factor in growing its business.
With Optimove’s CRM marketing solution, Kindred will be able to “measure and define the added value of every player interaction while improving operational efficiency”.
Dan Gabay, Director of Retention Marketing at Kindred, said: “With Optimove as the trusted CRM Marketing leader, we are confident they will contribute to our ongoing efforts to enhance players’ experiences. Optimove will assist us in delivering personalised and timely customer messages that align with the speed of player interactions with our sports content and casino gaming.”
By leveraging all of Optimove’s marketing channels, Kindred will be able to deliver personalized AI-powered gaming experiences, unified customer profiles, and coordinated campaigns across multiple channels.
Motti Colman, VP of Revenue, Gaming at Optimove, added: “Kindred is a true leader in igaming committed to delivering an exceptional customer experience to their players. This partnership forms a powerful alliance, and we are honoured to have been selected. We appreciate Kindred’s confidence in our ability. We are excited that our combined efforts in the upcoming years will be revolutionary, propelling Kindred and igaming marketing into a new era of growth.”
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