London-based provider Highlight Games has announced its new partnership with Azerlotereya, Azerbaijan’s national lottery company.
As part of this agreement, Highlight Games will provide its video content for virtual sports games and instant win products to Azerlotereya, with the aim of distributing them to retail outlets and online platforms throughout the country.
This partnership with Azerlotereya follows Highlight Games’ successful collaborations with other organizations including Sisal Sans and the Turkish National Lottery.
Steven Holmes, Highlight Games CEO, commented: “I’m delighted to announce this transformative deal for Highlight with another national lottery. The success of our partnership with Sisal Sans and Demirören Holdings in Turkey perfectly positions us to replicate that winning formula with the Azerlotereya OJSC and I look forward to launching our exclusive content in this new territory soon.”
Highlight Games has previously partnered with 1X2 Network to deliver its content, including Scratch of the Day with a Manchester City FC theme and Soccerbet with various football variations.
In addition, the company successfully launched its IIHF World Hockey Championship product in Europe through Coolbet, presenting historical moments from IIHF team tournaments.
Highlight Games plans to diversify its offerings by adding virtual horse and greyhound racing games to its portfolio. The company has also restored access to archival footage of the Turkish Super League, providing its partners and customers with a stream of exciting content.
Also, last week Azerlotereya and 7777 Gaming entered into a partnership agreement. Five games inspired by the company’s popular digital lottery concepts are now available on the Azerlotereya website.
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