Highlight Games and Boomerang Digital have joined forces to present the innovative game ‘Lotto Goals’. The partnership aims to create a unique gaming experience by interacting with Highlight Games’ video archives and Boomerang’s technology stack.
In Lotto Goals, players select six football jersey numbers from 22 options. Results are determined by a series of goals from favorite players and teams featured in the Highlight Games video archive.
Lotto Goals will be available from UK retailers in time for the 2024 European Football Championship this summer. It is subsequently expected to expand into the wider UK and international gaming, betting and lottery sectors.
Steven Holmes, Highlight Games CEO, committed: “I’m delighted to be working with Boomerang Digital to deliver our content to the entire retail network of a tier one UK retail operator ahead of the UEFA Euro championships this summer. This partnership will enable our business to expand its distribution of content across the UK and internationally – it’s an exciting step in our growth as a video virtual sports and instant-win game supplier creating the cross-over between lottery/numbers games and archive video footage.”
Highlight Games has strengthened its ties by working with organizations such as the Azerbaijan National Lottery Company and Sisal Sans. Collaborating with 1X2 Network enables the provision of exclusive content to customers, encompassing themed instant-win games and football betting choices.
In addition to this, Highlight Games has introduced new gaming products, including virtual horse racing and dog racing games. The company continues to provide access to archival football footage, expanding the flow of content to its partners and customers.
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