Kambi and Inspired Enter into a Strategic Partnership in Virtual Sports

B2B gaming company Inspired Entertainment has entered into an agreement with Kambi Group plc to integrate its Inspired Virtual Sports suite of products into the Kambi betting platform.

Brooks Pierce, CEO and President of Inspired Entertainment, noted: “We are thrilled to integrate Kambi’s first-class sports betting technology with our best-in-class Virtual Sports games. We are confident this partnership will enhance Kambi’s leading sportsbook services, allowing them to provide a dynamic new revenue stream for operators that is easily integrated into the Kambi network.”

Inspired is currently expanding its virtual sports offering across 40,000+ retail channels across 100+ websites in 35 countries, including popular sports in every market. In the US, the company has achieved significant growth over the past five years by introducing basketball, soccer and baseball into its virtual sports suite, which also strengthens Kambi’s presence in North America.

Jamie Mckittrick, SVP of Commercial Operations at Kambi, comm: “Kambi Group is excited to join forces with Inspired to bring their award-winning Virtual Sports products to the Kambi sportsbook platform. This partnership illustrates the openness of the Kambi platform and elevates our cutting-edge sportsbook offering with the very best Virtual Sports technology.”

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