Live betting provider SIS (Sports Information Services) has signed a distribution agreement with Genius Sports for the supply of the former’s Competitive Gaming product.
More than 150,000 annual live events fall under the calendar of SIS’s Competitive Gaming solution, which can now be accessed through that global sportsbook network of Genius Sports.
The content covers both e-soccer and e-basketball, with the in-house built Competitive Gaming product offering operators competitive margins distributed by Genius Sports.
Andy Kelly, Head of Commercial Partnerships at SIS, said: “Genius Sports has developed a deserved reputation as a world-leading provider to the sports betting industry. This deal is of great significance for us as we continue to expand our distribution across regulated markets worldwide.
“Genius Sports are renowned for their distribution network of live football and basketball and these customers will now have access to our Competitive Gaming, e-soccer and e-basketball products that have a clear track record of adding significant value to the bottom line of operators.
“This is an agreement that is perfectly aligned with our respective established relationships, and we look forward to mutual success moving forward.”
More comments were provided by Matt Stephenson, Global Partnership Director at Genius Sports, who also praised the integrity of the Competitive Gaming tool.
He added: “By adding SIS’ Competitive Gaming content to our offering, we are affirming our commitment to giving our hundreds of sportsbook partners the widest range of content and the best opportunity to add value and grow revenues.
“Genius customers expect market-leading solutions, and in SIS’ Competitive Gaming they will have a product that stands out from the competition in terms of quality and integrity.”
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