iGaming leader Yggdrasil has increased its presence in regulated European markets through a strategic partnership with casino operator 711.
Under the terms of the partnership, Yggdrasil’s acclaimed games, including recent hits Valley of the Gods, Vikings go Berzerk and the new release Rainbow Ryan 2, will be presented under their brands in both the Dutch and Belgian markets.
Players can now enjoy the full range of YGG Masters content from Yggdrasil, including games from leading boutique studios that will complement 711’s portfolio.
The integration was successfully completed using Bragg Gaming’s aggregation platform, reflecting Yggdrasil’s strategic expansion of distribution channels.
Jose Simon, Commercial Director at Yggdrasil, commented: “711 is a brand that has a huge prominence in the Netherlands, and we are delighted to bolster our presence in these important markets, showing Yggdrasil’s focus to expand into regulated markets. Our games have already proven popular with players in these countries, and we believe this will be an important partnership for us in Western Europe.”
Gilles De Backer, Chief Operating Officer at 711, said: “Yggdrasil has a well deserved reputation as an innovative, forward-thinking provider, and we’re thrilled to be partnering with them as we look to take the next step as a business. With a broad portfolio of content that consistently resonates with players, we are certain this will be a positive deal for both sides.”
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