Soft2Bet presented its innovative product at the exhibition ICE London — a gamification application for motivational engineering, MEGA.
This innovation integrates popular mobile games for Android and iOS through their API with MEGA, turning them into gambling games with the opportunity to win real money.
Unveiling the impressive results of its casino solution, Uri Poliavich, founder and CEO of Soft2Bet, explained how MEGA is helping the company increase GGR, increase player engagement and triple screen time.
Talking about the implementation of the MEGA concept, Poliavich stated: “We were looking for new ideas for social gaming and for casual gaming. We found out that, actually, the quality and the better design is out there, and we want to bring that to real-money gambling.
“We saw that two billion users across the world are using those casual games, and that’s a totally new audience. We saw that in regulated markets, we need to compete with companies that have much deeper pockets than our customers have. So, what we did with MEGA is we attracted those new audiences, those two billion users across the world. They use MEGA because they know the mechanics from casual gaming. We can localize the games to the markets. We know that American football is extremely popular in the US, so that’s what US operators will get from us with MEGA. They’re finding basketball, American football and baseball gaming apps and combining them with MEGA to offer outstanding products.”
When asked about the difficulties of introducing such a product into new markets and stricter regulations, Poliavich emphasized that the implementation of MEGA in various jurisdictions is actually “very easy”.
“It’s really simple with MEGA because it is not about higher bonuses or bigger deposits or any other addictive mechanics,” Poliavich continued. “MEGA is about entertainment, and that’s what regulators are after. They want this business to be entertaining and that’s what we do.It also helps a lot when facing the limits of local markets, because what we do with MEGA is we adapt the games to the local climates and it’s very easy because it comes from casual gaming.”
Brazil has become a focus for many gaming companies after confirming the integration of online casinos into the national gambling market, which will be subject to regulation in the near future.
Pointing to MEGA’s potential in Brazil, Poliavich noted: “We are fully set up for this market, we have all the payments in place and local requirements met. For MEGA, Brazil’s audience is very football-oriented, so casual football games will be what they’re after. That’s how we’re going to engage the market and engage the players, bringing Brazil’s 220 million players to our platform.”
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