Sportradar has announced a long-term partnership with the United Soccer League (USL), the largest professional soccer league in the United States.
As part of the deal with USL, the Swiss sports technology and data provider is looking to expand its range of partners in North America, focusing on the provision of data and audio-visual products.
Sportradar has been named the league’s Official Betting and Technology Partner, collecting, licensing and distributing the league’s betting data and media assets, as well as providing competition coverage to a global network of 900 bookmakers and 350 media outlets.
Eric Conrad, EVP, Strategic Partnerships, US & LatAm at Sportradar, commented: “We are pleased to enter this partnership with North America’s largest professional soccer organization. Sportradar’s comprehensive products and solutions will enable USL to capitalize on opportunities across betting, media, and fan engagement, driving value for all stakeholders. This partnership strengthens our global portfolio of soccer rights, as we can leverage the data to develop highly innovative products and move up the value chain with our clients.”
Officially classified as the second division behind MLS by the United States Soccer Federation (USSF), the USL is the largest soccer competition in North America. The league operates various championships such as the USL Championship, USL Super League, USL League One, USL League Two, SUL W Women’s League and Youth Super League.
Sportradar has signed a deal with USL covering 600 matches per year, including the USL Championship, USL League One and the upcoming USL Super League, scheduled to launch in August 2024.
Court Jeske, USL Chief Commercial Officer,expressed: The USL aims to be the most widely available league for fans both domestically and abroad. This partnership demonstrates a step forward in the betting and technology space for USL’s Men’s and Women’s professional leagues, and we are proud to grow with Sportradar – a leader in the business – as we have since 2018.”
The USL partnership marks Sportradar’s third contract with a sports organization in 2024 and its first with an American one. The deal strengthens the company’s position in the United States, where its shares are traded on the Nasdaq Stock Exchange in New York.
This week, Sportradar’s integrity unit published its latest anti-corruption report for 2023, covering suspicious betting activity. Using artificial intelligence, match-fixing prevention specialists were able to track about 850,000 events and matches in 70 sports. As a result, 1,329 matches were considered suspicious in 105 countries, covering 11 sports.
The overall result was that 1,329 matches were declared suspicious, covering 11 sports in 105 countries.
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