Bet365 has announced increased access to the Relax Gaming portfolio for its customers in Denmark, deepening the partnership following successful launches in Sweden and the Netherlands.
Now games such as Iron Bank, Money Train 3 and Temple Tumble are becoming available to players in Denmark.
Nadiya Attard, Relax Gaming’s Chief Commercial Officer, commented: “We are delighted to extend our portfolio into Denmark and share our content in partnership with bet365. We believe this is another huge step in the right direction”.
bet365 spokesperson expressed that the operator was “thrilled to welcome Relax Gaming into our portfolio of innovative and cutting-edge gaming content partners in Denmark”.
Established in 2010, Relax Gaming provides access to over 4,000 casino games, including poker, bingo and its own slots.
Bet365 announced sports and gambling revenues of £3.39 billion ($4.31 billion) in 2023, expanding its operations with the launch of 120 original games, including slots, card and table games, and instant winnings. The move is aimed at meeting customer demand for a variety of online gaming and betting options.
In January, Relax Gaming established a strategic partnership with iGP, expanding its presence through the iGaming Deck to deliver content to operators.
The collaboration with bet365 aims to expand Relax Gaming’s customer base in a new European national market, following its successful US debut in New Jersey in December through its partnership with BetMGM.
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