Genius Sports Inc is currently in active discussions to extend its official betting data partnership with Football DataCo, owner of English and Scottish football data.
The exclusivity agreement is still subject to review and approval by the leagues and their teams in accordance with the contract. The current deal runs until the end of the 2024/25 season, while the new rights cycle will take effect from 2025 to 2029.
Since 2019, Genius Sports has remained DataCo’s only low latency official data provider. The agreement includes the English Premier League (EPL), the English Football League (EFL) and the Scottish Professional Football League (SPFL).
Founded in 2001 by the professional football leagues in England and Scotland, Football DataCo plays a key role in the protection, promotion and commercialization of official match-related data. Exclusive data rights allow you to control the collection, management and distribution of Premier League, English Football League, SPFL and performance information to global partners.
A long and bitter dispute over the licensing and distribution of English and Scottish football data has led to tense clashes with the tech giants. In 2022, Genius Sports and their leading competitor Sportradar reached an out-of-court settlement, ending a four-year legal dispute over the terms of a sublicensing agreement with Football DataCo.
As a result of the settlement, Sportradar, which objected to the “Genius restriction on English football”, is given until 2024 to re-submit an FDC sublicence.
Genius Sports recently celebrated a strong eighth quarter, reporting sequential growth in its 2023 report with revenue of $412 million and corporate adjusted EBITDA of $53 million, exceeding market expectations.
Mark Locke, Genius Sports Co-Founder and CEO, commented: “We are excited to report our eighth consecutive quarter of financial results above expectations, while demonstrating the increasing profitability of our business model and our ability to consistently execute on our strategic objectives.”
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