Superbet has announced a partnership with GamePLAI – a supplier of automated trading products for sportsbooks.
The deal sees the modelling specialist provide the Bucharest-headquartered operator with all of its player-props markets for basketball and football, both pre-game and in-play.
This aims to meet ‘surging European appetite’ across these sports from the NBA to local domestic action.
Ivan Gojic, Head of Risk, Strategic Partnerships and In-Play Trading at Superbet, commented: “We strongly feel that being customer-obsessed is part of the Superbet ethos and we only work with partners that can match our passion for creating a unique entertainment experience for our players.
“GamePLAI’s commitment to creativity and accuracy, while delivering customer-focused solutions, will serve as yet another differentiator for the Superbet brand, in a hugely competitive international market, with compelling new narratives and diverse betting opportunities.
“It’s undeniable that player props betting currently represents the most progressive segment for any sportsbook, and GamePLAI are true trailblazers in automated pricing. Our customers already love this personalised offering, which allows Superbet to continue to distinguish itself from its competitors, in an often copycat industry.”
Building on its already live Micro Markets solution, GamePLAI is also set to launch an extensive player-props offering, including an innovative Player Micros product for football ahead of the Copa America and Euro 2024 this summer.
The company labelled these events as ‘key drivers’ for annual turnover and new-account acquisition.
“At GamePLAI, we are committed to constantly creating innovative and original markets that afford customers a more personalised betting experience on their favourite players,” added Graham Savage, Co-Founder of GamePLAI.
“Player props constitute the fastest-growing product for sportsbooks and we are determined to be at the forefront of innovation.
“Our mission is to become the preeminent supplier of automated and quantitative-driven solutions for the sportsbook industry. We strive to work with leading global operators and in Superbet we have found a partner that supports us in continually enhancing the quality of our product offering.”
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