Bulgaria is becoming one of the most promising markets for iGaming suppliers.
Manos Mytilinaios, Senior Account Manager at Altenar, discussed the attractiveness of the region for investment and the demands of players.
“The Bulgarian market is one of the most attractive in the world. Over the past 12 months, dozens of providers have turned their attention to the Balkan region, attracted by more favorable regulations. Bulgaria promises an accessible and transparent regulatory framework established by the State Gambling Commission (SCG), as well as a fair tax regime and growing market potential. Despite recent changes, including increases in licensing fees and tax requirements, Bulgaria remains an attractive market for operators.
Altenar is successfully developing its customer base in Bulgaria, strengthening its reputation in the region through numerous partnerships. We have nine years of experience in the Bulgarian market, during which we are constantly improving the quality of the products we provide, which makes us an attractive partner for operators.
We offer a fully managed bookmaking solution to the Bulgarian market, including software and services, to provide customers with a high-quality sports betting experience. Our service includes 24/7 risk management, trading services, business support and a dedicated account manager.
The region has experienced strong growth in recent years and this trend is expected to continue over the next 12 months and into the long term. By 2028, Bulgaria is projected to become a leading player in the Balkans, based on growth indicators such as total turnover and GDP. The market is expanding exponentially, and many other countries in the region, such as Romania, will likely seek to replicate this success.
The projected market value by 2026 will exceed €850 million, demonstrating the widespread trust between players and bookmakers that is key to this success.
If Bulgaria’s neighbors can replicate its success, it will be a focus and forecasts show no signs of slowing down in the coming months. In the sports betting industry, more leaders are investing to ensure Bulgaria’s leading position alongside Europe’s largest markets in the coming years.
The economic power of the region is just beginning to grow, and over time Bulgaria has the potential to become a major hub for sports betting and iGaming, attracting players to an exciting environment that has become one of the most attractive in the world.
In order for Altenar’s product to stand out from the competition, it is important to constantly monitor changes in player preferences and sports trends. For example, sports such as online football, tennis and table tennis are becoming increasingly popular for betting, where fast interaction between users is key. We also offer our experienced Bulgarian user base additional features such as early payouts, 0% margin boosted cycles and the “boring draw” option.
Research remains an essential tool to remain a market leader, innovate end-to-end solutions, forge new partnerships and deliver value to our operators and customers.
Bulgaria’s potential has no limits and we look forward to being part of this journey”.
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