Spanish provider Codere is increasing its presence in the Mexican market by deepening its partnership with Monterrey Rayados football club and serving as the main sponsor of its women’s team.
As part of the renewed agreement, Codere becomes the club’s official betting partner for the next four seasons.
As part of its expansion strategy in the Mexican market, Codere has established a partnership with the Monterrey Rayados football club in 2021. The goal of this collaboration was to increase brand awareness and enhance fan engagement by leveraging the club’s popularity and reach.
Alberto Telias, Codere Online CMO, commented: “We are happy and proud to extend our relationship with such an important institution as the Monterrey Football Club. It is the team that opened the doors to Mexican soccer for us and with which we have jointly developed our positioning in the Mexican market. Its great growth and results both in Liga MX and in other international tournaments have undoubtedly helped us consolidate our presence in the country, with Codere.mx today being one of the leading online gaming operators in the market.”
Pedro Esquivel, Monterrey Football Club EVP, expresses: “It is a pleasure for us to continue the relationship with an international brand like Codere, which undoubtedly will help us to continue growing and achieving our goals. We continue to bet on long-term alliances with commercial partners who share our values and objectives, so we thank Codere for its trust and we are confident that great things will come for the future.”
As part of the renewed collaboration, the Codere logo will remain on Monterrey FC jerseys and other club platforms. In addition, Codere is working with the club to develop new initiatives and exclusive opportunities for fans.
In the latest news, Codere Online reported higher results for the fourth quarter and full year 2023. The company’s net revenue from gaming operations increased, especially in markets such as Mexico, where it grew 60% year-over-year.
Also, Michal Elimelech was appointed to the board of directors of Codere Online.
Don’t forget to subscribe to our Telegram channel!
