Following the successful launch of its sports infotainment platform in Italy, Betsson.sport has entered into a strategic partnership with Francesco Totti.
The “Roma” icon has become an ambassador for the brand, focused on delivering exclusive content, interviews, news and highlights from the world of sports.
Ronni Hartvig, Commercial Director of Betsson Group, said: “Italy holds significant importance for Betsson, and we are delighted to partner with Francesco Totti, a figure synonymous with excellence in Italian football. We think his story and experiences will help us make the Betsson Sports Club even better, promoting our values of fair play, inclusion, and passion.”
Last week, Betsson also officially launched its sportsbook platform in Italy.
The move was described as “strategic” as the Swedish operator sought to strengthen its position in new markets by accelerating its expansion in various regions. The CEO, Hartvig, also emphasized the significance of Betsson AB’s presence within the Italian market.
Totti added: “I am thrilled to be part of this project, which aligns perfectly with my daily commitment to sharing my passion for sports. Betsson.sport presents a wonderful opportunity to unite various sports clubs and help them to realize their full potentia.l”
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