Sportradar has partnered with the NBA to expand betting functionality on the NBA League Pass platform. Sports betting content, including point spreads, over-unders and money lines, is now seamlessly integrated into the live sports platform powered by Sportradar’s emBET OTT solution.
Patrick Mostboeck, Sportradar Senior Vice President of Audiovisual, commented on the new feature: “emBET is an exciting innovation for NBA fans, making in-play betting more engaging and immersive. Through our exclusive partnership with the NBA, we’re committed to develop next-generation, value-added products and services, like emBET, to drive fan and bettor engagement.”
In jurisdictions where sports betting is legal, users can select and view bets directly within NBA League Pass, providing convenience. When ready to place a bet, they are automatically redirected to FanDuel or DraftKings, official NBA betting partners, via an embedded link.
Scott Kaufman-Ross, NBA Executive Vice President of Media and Gaming, expressed: “Integrating emBET is consistent with the NBA’s vision to create hyper-personalized and customized viewing experiences within NBA games. For NBA fans who want to wager on our games during live action, they can now elect to receive contextualized betting information directly on NBA League Pass.”
emBET continues to improve processing speed and user acquisition by providing innovative and interactive content such as enhanced team and player information, polls, voting and quiz widgets.
Sportradar’s exclusive access to NBA optical data is seen as a key element of these new dynamic features that will be integrated in the future.
Since early 2016, Sportradar has been a partner of the NBA and the exclusive provider of NBA data worldwide.
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