New Partnership Strengthens Bet365’s Position in the Bulgarian Gambling Market

Bet365 has strengthened its presence in the Bulgarian gambling industry thanks to a new partnership with 7777 Gaming.

This partnership was formed based on several projects launched by the operator in the country after establishing a tie-up with EGT Digital in this market.

 A Bet365 spokesman described Bulgaria as an “exciting market”, highlighting the company’s ambitions to expand locally.

Elena Shaterova, CCO of 7777 gaming, commented: “We are offering our diverse game portfolio to bet365 players in Bulgaria. From a vast array of gaming options, ranging from traditional slots to innovative and unconventional concepts, bet365 community already enjoy a wide array of games and jackpot concepts thrilling players around the globe.”

Bet365 praised the gaming company’s commitment to innovation and creating content that “perfectly aligns with their brand objectives to provide players with the best possible experience”.

In addition, thanks to recent agreements, Bet365 has access to the EGT aggregator, which includes a variety of gaming content providers such as Amusnet, CT Interactive, Playson, Wazdan, 7mojos and EGT Digital.

It also highlights the Bulgarian market’s focus on 7777 Gaming after the supplier was boosted by further growth in the country thanks to a recent partnership with casino brand Slotino.

Asya Raikova, Account Manager at 7777 Gaming, expressed her view on the matter: “The collaboration between 7777 gaming and Slotino.bg marks the beginning of a partnership committed to delivering top-notch entertainment to the Bulgarian gaming community.”

Over 140 slots, table and instant games, including hits such as King Cash 10 and Barbarian, are featured in 7777 Gaming’s gaming content. In addition to this, the games Pearl of Egypt Kingdom and Club Mr. Luck will be added to the lobby of the online casino Slotino.bg.

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