Innovative B2B iGaming development studio, RubyPlay, is increasing its presence in the Serbian market through collaboration with the leading sports betting and gaming operator in the Balkans, MaxBet.
As a result of this agreement, RubyPlay’s diverse portfolio of games, including popular titles such as Diamond Explosions 7s, Immortal Ways Buffalo and Zeus Rush Fever Deluxe, have been integrated into MaxBet, making it available to its extensive customer base.
Acquired by Flutter in September 2023, the operator continues to strengthen its leadership in the Serbian online market, maintaining around 20% share and successfully growing under the banner of a global entertainment group.
This strategic partnership underscores RubyPlay’s ongoing commitment to expansion in European regulated markets, providing players with access to outstanding gaming experiences through industry-leading brands.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed: “We are thrilled to announce our new partnership with MaxBet, a leader in the Serbian gaming industry. This collaboration represents a significant opportunity for us to expand our footprint into the Serbian market and beyond. We look forward to delivering our exciting portfolio of games to MaxBet’s loyal customer base.”
Vukašin Marelj, Head of Online Casino at MaxBet, commented: “At MaxBet, we are determined to deliver the best gaming experiences to our casino players. Partnering with RubyPlay allows us to further enrich our platform with high-quality content, including its popular Immortal Ways series, catering to the diverse preferences of our players.”
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