Alphabook and Merab Dvalishvili (“the Machine”) have entered into a long-term partnership to continue to support the sport, especially in the field of mixed martial arts (MMA).
The agreement sees the Georgian-American fighter become an ambassador for the sports betting and casino operator ahead of his upcoming Bantamweight title fight against Sean O’Malley (“Suga”) later this year.
Dvalishvili commented on this partnership: “I’m excited about joining the Alphabook family and working with their creative team. I’ve followed them with Interest as they have grown their presence in the martial arts world. Like Ilia, I also hope to get a big win soon. Maybe it will be with Georgia for UEFA EURO 2024, or when I “smash” O’Malley”.
Since joining the UFC in 2017, Dvalishvili has set several records, including the most unanimous decision wins and the most takedowns in the history of the UFC Bantamweight division. These achievements translated into a successful career that began with performances in CFFC and Ring of Combat.
An Alphabook representative added: “We are delighted to have signed someone with such a calibre and eccentric persona as Merab to Alphabookbet.com and look forward to welcoming him to our family with more exciting announcements in the near time. We are here to support him on his journey to the Bantamweight Championship and motivating upcoming Alpha-minded fighters on their path of success”.
Several online operators have taken advantage of the growing popularity of MMA fighting in recent weeks. Bet.io also signed a sports sponsorship with Michael Page (“Venom”) earlier this week, taking advantage of this trend.
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