Betby and LalaStars have announced a partnership to integrate Betby sportbook into the Lala.Bet brand.
This partnership will provide more than 210,000 sports events every month and offer more than 6,500 types of bets across 125 sports through the sports betting operator.
Chris Nicolopoulos, Chief Commercial Officer of Betby, expressed: “We’re thrilled to collaborate with LalaStar and bring our cutting-edge sportsbook solution to their platform, enhancing the user experience and expanding the range of betting options available to their audience. Integrating the innovative sportsbook solution onto LaLa’s platform marks a significant milestone in the company’s journey to ‘redefine the industry’. Together, we’re poised to deliver an unparalleled betting experience to LalaStar’s users, offering a diverse range of markets and cutting-edge features. This collaboration underscores our shared vision of pushing the boundaries of what’s possible in online sports betting, and we’re excited to embark on this journey together.”
At the same time, the operator’s eSports betting service Betby.Games is also integrated into its sportsbook offering.
Mares Shamzhy, LalaStars CEO, commented: “After conducting a thorough analysis of all sportsbooks available on the market, evaluating them based on over 70 different criteria, our primary objective was to ensure that our choice of a new Sportsbook aligns perfectly with the ongoing dynamic development of our brands and the latest innovations in the gambling industry. We are pleased to announce that Betby has been selected as our partner, embodying our values and aspirations. We are excited to commence this partnership with Betby and are confident it will bring substantial value to both parties.”
Betby also recently announced a new partnership with European gaming products provider TrueLab. This partnership allowed the bookmaker to become available to operators through TrueLab solutions, including White Label and Crypto Casino models.
Nikolopoulos emphasized that both TrueLab and Betby are committed to providing cutting-edge products that address current gaps in the market and meet the growing needs of the gaming industry.
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