Transformation of GiG: Ambitious Plans of the Juroszek Family

Mateusz Juroszek, a new member of the board of directors of Gaming Innovation Group (GiG) and a partner at investment fund Betplay Capital, supports changes at GiG aimed at transforming the company into a leading innovator in the field of igaming media.

GiG yesterday accelerated its restructuring plans by announcing the creation of two separate boards of directors for its Platform and Media subsidiaries.

Mateusz Juroszek, together with legal expert Cristina Romero de Alba and industry M&A figurehead Nicholas Batram, will take a seat on the board of directors of GiG Media. This body will manage the GiG Media corporate structure, which is separate and independent from the GiG Platform business.

The transition of GiG became a symbol for the Juroszek family, which, starting in July 2023, became the largest shareholder of GiG after a series of investments. On April 4, the Juroszek family increased their investment by purchasing another 100,000 shares of GiG through the MJ Foundation FR. They now own 19,424,518 shares, representing 15.06% of GiG’s total shares.

This investment reflects the Juroszek family’s new strategy as they, as well-known players in the investment market, hope to support competitive businesses such as GiG to disrupt the igaming industry.

Mateusz Juroszek shared with SBC: “My family’s involvement in GiG has been long-standing and long-term. We see great potential in this company and in the industries in which it operates. As investors, we specialize in the igaming sector and we constantly strive to increase our shares in the most promising entities. Therefore, we are constantly looking for opportunities to increase our shareholding in GiG.”

In 2023, the Juroszek family expanded their investment portfolio with the £750 million purchase of Entain Plc, including STS, the largest bookmaker in Poland.

Through the BetPlay Capital fund, Mateusz diversified the family’s investments, seeing growth prospects in the GiG Media business, which in 2023 generated revenue of €90 million and a net profit of €15 million (a 300% increase in revenue).

In 2024, GiG will complete its transformation to take advantage of the fragmented and competitive gaming media market in Europe and North America.

Maintaining growth and effectively managing costs in the European and North American markets remains an ongoing challenge for GiG’s gaming media competitors. The Juroszek family believes that GiG can successfully overcome these challenges and strengthen its position in the market.

In his role as board member, Mateusz Juroszek will continue to lead the way in identifying and evaluating valuable M&A opportunities at GiG with the goal of creating a multi-market media portfolio. This commitment is aimed at scaling the company’s business in key markets and strengthening its position in the gaming media industry.

He added: “GiG is increasing the scale of its media business especially in the European market. It also has successfully completed acquisitions, a good example being the purchase of AskGamblers from Catena Media. We will probably be thinking about a smart and effective increase in revenue from the North American market. The acquisition of KaFe Rocks is part of the strategy. In addition, we will be looking for new revenue streams in the LatAm market, so I see potential acquisitions in these directions. But there are no specific targets yet.”

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