Lithuania’s longest-running land-based casino operator, Nese, has introduced its new brand in the field of betting and gaming services called Twinsbet, which will focus on sports sponsorship.
In the first days after the opening, the brand has already signed a three-year contract worth 7.5 million euros with the Lithuanian basketball club BC Wolves. The agreement includes naming rights to the Avia Solutions Group arena in Vilnius, where the club is located, and is the largest sponsorship deal in the history of Lithuanian basketball.
Alvidas Paulikas, Nese CEO, commented: “Twinsbet is centered around the idea that we believe in sports. For this reason, we are heavily investing in and supporting sports, including the Wolves basketball club and the Twinsbet Arena, as well as other collaborations we are currently investigating and are always open to. We plan to support local teams and non-professional sporting activities in new markets that we will enter soon.”
In addition to Wolves, Twinsbet was also able to recruit former basketball players Krzysztof and Darjusz Lavrynowicz as brand ambassadors.
Andrius Ziauberis, CEO of the Wolves, noted: “We are the only top-tier Lithuanian basketball club operating without any support from municipalities, and so this sponsorship deal will pave the way for sustainable growth. Strong teams can inspire generations both on and beyond the court, and this deal builds a solid foundation for an engaging fan experience.”
In 2023, the Lithuanian gaming market was valued at approximately EUR 222 million, with online games accounting for over 65% of the market share.
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