Betsson Sport has announced a partnership with Serie A football club Torino. In an official statement during the Derby della Mole against Juventus last weekend, the company described the alliance as an important new step for both parties.
Stefano Tino, Managing Director of Betsson Group in Italy, said: “This partnership with Torino FC is a significant step for Betsson Sport in consolidating our presence in the Bel Paese.”
Just a month ago, Betsson officially launched its betting platform in Italy.
This “strategic move” from the Swedish operator aims to continue demonstrating its expansion into new markets, which has since accelerated significantly in many different regions.
Tino added: “We are proud to collaborate with one of the most prestigious teams in Italian football and we look forward to providing fans with unforgettable experiences”.
Meanwhile, the partners also promise to “inject passion” into the Italian top-flight team’s fans, as well as introduce a host of new features and innovations.
“We are very happy to welcome Betsson.Sport to the Granata world,” said Lorenzo Barale, Torino FC Commercial Director.
“Through this partnership, we will tell numerous engaging stories for our fan base, also accompanying Betsson.sport in their mission to give greater resonance for all sports, not just football”.
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