Ivan Montik, founder of SOFTSWISS, shared the company’s strategy in Latin America and the challenges associated with the regulated market in Brazil.
“SOFTSWISS’ strategy in the Latin American market, especially in Brazil, focuses on providing high-quality B2B services using technically stable and innovative solutions. Our company provides 99.95% uptime for gaming solutions with minimal disruptions thanks to a local server infrastructure optimized for stable connections and high data transfer rates in Brazil”.
The company is also focused on exceptional customer service. According to Kantar research, 93% of the company’s current customers are satisfied with the gaming aggregator, with positive ratings from 53% of respondents who rated the service between 9 and 10 points.
“To maintain a high level of service in Brazil, our company employs experienced local managers who not only deeply understand the local culture, but also have the necessary knowledge and skills to effectively interact with clients and partners in the region”.
“Positioning the company as a local player is critical to our market strategy. We do not limit ourselves to simply expressing interest in this region; SOFTSWISS is taking concrete steps to meet his needs. Our approach includes customizing products and content to the unique characteristics of the local market, creating a strong local presence and engaging with the professional community. We strive to deeply understand local needs and mentality, and thanks to our local team we achieve this goal”.
To optimize connection stability and data transfer speeds in Brazil, SOFTSWISS deployed a local server infrastructure.
“This year, SOFTSWISS celebrates its 15th anniversary, marking a significant presence in the iGaming market in various regions. In the Brazilian context, the main problems and complexities of the regulated market can be characterized as follows.
One of the main problems is the uncertainty of legal norms. Legislation in the field of iGaming is still being developed, which creates risks for businesses when entering the market due to the need to quickly adapt to possible changes. Compared to some European countries, regulations in Brazil are relatively less stringent, making it an attractive market. This is enhanced by economic growth and the country’s large population.
Over the past 3-4 years, Brazilians have shown a growing interest not only in sports betting, but also in slots and crash games. This trend is in line with the increase in advertising and streaming in the sector. The market is still in its early stages and is attracting the attention of the global professional community, including providers and B2B operators.
SOFTSWISS’ experience gained in other international markets can be extremely useful in Latin America, especially in the context of the emerging Brazilian market. Here’s how our experience can help:
1.Rapid adaptation to changing requirements: Our company has experience in quickly responding to changes in legislation and regulation in other countries. This experience allows us to effectively adapt to the changing requirements and expectations of regulators in Brazil.
2. Local Standards and Requirements: We have successfully adapted our software to local standards and requirements in other countries, allowing us to deeply understand the technical and regulatory aspects of iGaming.
3. Technology Solutions: We provide innovative technology solutions that can meet the needs of local operators and players. Our ecosystem of products is ready to solve a variety of problems, ranging from payment systems to content.
4. SOFTSWISS Game Aggregator: Our platform aggregates thousands of games from various providers, which matches the growing interest of casinos in Brazil. This allows operators to offer varied and attractive content to local players.
Studying the Brazilian market and developing legislation allows us to be prepared for future changes and effectively interact with the local industry.”
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