Beter and Superbet have announced a partnership with the support of Betbazar, the leading B2B platform in the iGaming industry, to improve the betting experience for players.
Superbet, which has a presence in Europe including Poland and Belgium, will expand its sports and esports betting capabilities through its collaboration with Beter. This partnership will provide access to Beter’s betting solutions for popular tournaments such as ESportsBattle and Setka Cup table tennis.
Beter provides over 45,000 monthly sports events with 24/7 streaming, real-time data and odds. Superbet will have access to esports data from Beter, which includes tournaments around the world and provides more than 35,000 pre-match and 25,000 live events annually across 400 tournaments.
Gal Ehrlich, Beter CEO, commented: “We are extremely pleased to start collaborating with Superbet and provide our portfolio of fast-betting esports and sports products to its player base. Our products set the standard for others to follow. This is why we now work with some of the most preeminent operators in the industry, including Superbet, to elevate the experience they offer to their players.”
Ivan Gojic, Head of Risk, Strategic Partnerships and InPlay Trading at Superbet, noted: “BETER offers premium content that matches the ambitions we have for global markets and we are thrilled to have added its tournaments to our lobby. We do not doubt it will be a big hit with players, allowing us to engage new audiences and provide current bettors with fresh, exciting content.”
Max Sevostianov, Betbazar COO, added: “As we continue to change the game in the content provision space, it’s great to see operators such as Superbet benefiting from cutting-edge products such as those offered by Beter. We are delighted to have helped facilitate this partnership, ensuring the Superbet can access content without delay.”
In January 2024, Beter entered into a partnership with Novibet, giving Novibet access to Beter’s full range of sports and esports content. Earlier this month, Superbet became a sponsor of both men’s and women’s Football Club Fluminense.
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