ComeOn Group, a leading iGaming operator, has announced the introduction of Virtual Sports to its award-winning sports betting platform. The collaboration with Inspired Entertainment will cover the whole of Northern Europe and is a great addition to ComeOn’s ambitious growth plans in the sports betting space.
Now, ComeOn Group’s platform, with its unique sports betting technology and proprietary trading capabilities, will provide customers with the opportunity to interact with innovative virtual sports such as football, basketball, American football and marble racing. These sports have been carefully designed to maximize entertainment for players in various markets.
ComeOn Group aims to double its betting business in the coming years by incorporating virtual sports into its betting innovation strategy. This move is aimed at improving player service and meeting the growing needs of the market.
Jonathan West, Director of Sports Trading at ComeOn Group, commented: “We are excited to partner up with Inspired to expand our offering and further strengthen our platform with an immersive virtual suite for our customers. We chose Inspired because they have a very extensive suite of virtual games along with official rights to certain sports leagues, including branded American football, basketball and baseball games. With this Virtual Sports partnership we will be able to offer a best-in-class sportsbook experience for our players while keeping one step ahead of the competition.”
Ian Freeman, Chief Commercial Officer of Virtual Sports at Inspired, added: “ComeOn Group is a very valued addition to Inspired’s Tier 1 stable of operators, we are delighted to bring our high-quality Virtual Sports products to their customer base in the Nordics through this exciting partnership. Our wide-ranging content caters to both seasoned sports bettors and newcomers seeking a fresh and accessible experience, such as our captivating Marbles game.”
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