Following a period of a shortened sports calendar due to the Covid-19 pandemic, summer 2024 will be a true sports festival for the sports betting industry, bringing together the UEFA European Championship, CONMEBOL Copa America and the Summer Olympics. This unique season promises profits for betting operators.
To discuss this and many other issues, SBC Media sat down with Ivan Rozic, Head of OddsMatrix Sales at EveryMatrix. Rozic said hosting three tournaments this summer is an incredibly exciting proposition.
He noted: “I think what’s crucial for every operator out there is that these kinds of competitions globally that attract so much attention is the acquisition side of it. Everybody is looking to provide as much as they can in order to attract new players coming into their businesses and actually keep them there for a longer period of time. So how we’re preparing from our side is that we believe we have the technology to cater to that precise focus, in order to attract the players, but not only to be there for a month, while the competitions are out there. We’re there to actually engage those players throughout the competitions and actually convince them to stay.”
While the European Championships in Germany this summer will provide OddsMatrix with the opportunity to expand in its home markets, the America’s Cup will give the company the opportunity to establish its presence in markets where it is just getting started.
The company aims to expand its presence in North and Latin America with a strategy of serving Latin American football fans. It is this approach, according to Rozic, that will help achieve the goals set in the region.
However, EveryMatrix strives to differentiate itself from others by resorting to a hyper-localization strategy.
Rozic added: “How we envision it is that we’re bringing a suitcase full of features that have not been there in Latin America. For most of the operators, you’ve got your big B2Cs that are there already but what we’re trying to do is to empower the local, highly-focused operators that are focusing with local expertise with local people that are looking for solutions to their problems, whether it’s bonusing campaigns that they can set up or whether it’s the coverage that they can offer to their players and the stability of the offering. We believe that we come with a toolkit that they can utilize and actually grab market share from the big guys out there”.
Rozic explained that one of the key benefits of the OddsMatrix platform is its robust performance statistics, demonstrating its superiority over its competitors in player use.
With new types of players expected to attract new types of players due to the upcoming summer of sports, it is vital that betting platforms can cope with the large volume of traffic that will inevitably occur.
Rozic expressed: “You have to be able to cope with settlement during these peak moments because it’s gonna be a pretty wild summer. A lot of the things are going to happen across all three of those three competitions, more or less at the same time and we need to be able to maintain the stability there and maintain the settlement speed.
“I think when it comes to settlement speed, I think it’s often underestimated because players today want instant gratification. If their ticket is a winning ticket, they want to have that money balanced instantly. It doesn’t matter what sport it is, it doesn’t matter what they like to do, fencing or water polo or football or esports, they want that instant gratification.”
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