Highlight Games has extended its exclusive agreement to access archived Turkish Super League match footage for its sports betting, gaming and lottery products.
Since 2019, it has been distributing its Turkish Soccerbet product in Turkey through partnerships with Sisal Sans and the Turkish National Lottery, and expanding its influence in global markets.
Highlight Games will provide ongoing access to archival Turkish Super League content for inclusion in the Soccerbet product and instant win games through a multi-year rights renewal.
Steven Holmes, co-CEO of Highlight Games, expressed his delight at the extension, citing the successful launch and implementation of Soccerbet’s Turkish product. He emphasized that the company is committed to continuous improvement in the field of video virtual sports and noted the importance of this update in strengthening Highlight Games’ position as a global leader in the video game industry.
Holmes also emphasized that the company is committed to providing entertaining and exclusive content, which confirms their confidence in the continued growth and success of Turkish Soccerbet products in the global market.
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