Sports broadcasting service provider, Sports Information Services (SIS), has announced its partnership with B2B iGaming company Betbazar, expanding its presence on the Betbazar platform with the introduction of its products, including broadcasts of horse racing and greyhound racing, among other products.
This move will not only diversify SIS’s product portfolio but also expand Betbazar’s online betting offerings.
Over the past weeks, Betbazar has been actively promoting the partnership between Beter and Superbet through its iGaming platform.
Max Sevostianov, Betbazar COO, commented: “Our strategy is to continue expanding our portfolio with the industry’s most “in demand” providers to ensure our customers have access to the most dynamic sports betting and casino content in the market. We are thrilled to announce this collaboration and I’m sure it is just the start of what we hope will be a very long and successful relationship.”
On the other hand, last week SIS introduced an updated greyhound racing schedule with PGR. Now, thanks to the collaboration with Betbazar, SIS will display this schedule through its platform.
Andy Kelly, Head of Commercial Partnerships at SIS, added: “We pride ourselves on delivering best-in-class content and solutions and I am delighted this has been recognised by Betbazar who will integrate some of our most popular products and provide them to its customer base.”
SIS has also recently strengthened its position in the European horse racing market by entering into a partnership with Asociación de Hipodromos Españoles in Spain.
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