Betano has secured the title sponsorship rights for Argentina’s top-flight football league through an agreement with the Argentine Football Association (AFA).
Consequently, the league will be rebranded as Torneo Betano, as both parties aim to offer Argentine football enthusiasts a unique and memorable experience. This partnership underscores the intertwining of passion and enjoyment in football while prioritizing the enhancement of the fan experience.
As part of its expansion efforts in Latin America, Betano, owned by Kaizen Gaming, will also provide exclusive experiences to fans of each team in the league. The AFA Professional Football League will collaborate closely with Betano to support its nationwide expansion endeavors, aligning with the country’s deep-rooted love for football.
Julio Iglesias, Chief Commercial Officer of Kaizen Gaming, stated: “From the legendary ‘Superclasico’ to their clubs’ record 25 Copa Libertadores titles and the National Team achieving glory at the World Cup in Qatar, Argentina is never short of exciting football moments.
“Its league’s long and established history and its recognition among the top ten globally also make it a launching pad for many of tomorrow’s most talented stars. Our new partnership with the AFA reinforces our growing dedication to the Argentine football community, offering its passionate fans unrivaled entertainment through safe and responsible gaming experiences. We wish a great start to the Betano Tournament this Sunday.”
The sponsorship deal will see the AFA and Betano joining forces to implement coordinated marketing and communication strategies, including on-field activations and prize giveaways for fans across Argentina. Members of the Betano community will enjoy privileged access to unique experiences, opportunities to win tickets to Professional League matches, and chances to participate in raffles for their favorite team’s kits.
This agreement strengthens Betano’s presence in South America, complementing its recent title sponsorship of Brazil’s Campeonato Brasileiro Série A in April. The betting operator has also been strategically leveraging football in the UK to enhance its visibility, as evidenced by its recent front-of-shirt deal with Premier League club Aston Villa. This move capitalizes on the brief window available for such partnerships, demonstrating Betano’s proactive approach to expanding its brand reach.
Claudio Tapia, President of AFA, added: “The Professional Football League is, without a doubt, one of the most federal sporting events with the largest audience in Argentina. We have always considered our Professional League as an emblem within Argentine football and we have thus configured new and attractive brand assets.
“With the conviction of being able to bring fans closer to their teams every day and in this way generate links between the LPF and world-class companies. This agreement with Betano strengthens our vision and confirms, once again, the massive reach of our Argentine football throughout the country.
“We thank Betano for their confidence in our ability to carry out valuable experiences and with professionalism we will carry out an ambitious brand plan. We welcome Betano as a Naming Sponsor of the Professional Football League.
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