TotoGaming, a prominent brand in Armenia, has set its sights on establishing a leading position in the fiercely competitive Romanian market. Despite facing established competitors, the operator has embarked on the challenge of entering Romania with confidence.
Having secured a license for Romania last year, TotoGaming has launched its online sportsbook, virtual sports, casino, live casino, and fast games portfolio. The platform features content from major suppliers such as Galaxsys, Amusnet, Pragmatic Play, Wazdan, Playson, and Evolution. Moreover, the operator plans to expand its content with contributions from developers like EGT Digital, Playtech, Pateplay, Bragg, Amatic, and Relax Gaming in the near future.
Tereza Tokmajyan, TotoGaming’s Chief Marketing Officer, and Daniel Pană, the company’s Marketing Manager in Romania, express satisfaction with the successful launch and promising initial results. Their vision is clear: to establish TotoGaming as a top player in the Romanian market.
The early signs are encouraging, with TotoGaming already ranking among the top 20 operators in terms of traffic within just three months of launching in Romania. Despite facing stiff competition from major international and local brands known for their extensive advertising campaigns and sponsorships, TotoGaming has adopted a unique approach to marketing.
The operator’s promotional strategies, including a teaser campaign and a television campaign featuring former football star Luis Figo, have resonated well with the Romanian audience. Rather than merely imitating competitors, TotoGaming focuses on offering a distinctive identity based on the quality and diversity of its products.
One notable feature of TotoGaming’s offering is its commitment to providing a unique user experience (UX) and user interface (UI). The platform incorporates a chat feature developed in collaboration with Watchers, allowing users to engage in real-time discussions while watching sports events.
Looking ahead, TotoGaming plans to introduce innovative features such as TotoChat, which will enable users to share betting tips and strategies in real-time. Additionally, the operator aims to build a vibrant community around its casino offerings, emphasizing excellent customer care and communication.
Furthermore, TotoGaming boasts an extensive selection of fast-paced games, including unique offerings like Cash Show, developed in collaboration with Galaxsys and Fashion TV. The operator recognizes the importance of localization and has introduced culturally relevant games such as backgammon to cater to the Romanian audience’s preferences.
While the journey to dominance in the Romanian market presents challenges, TotoGaming remains determined to rise to the occasion. The operator is closely monitoring user behavior and competitors, adapting its strategies to meet the evolving needs of Romanian players.
As TotoGaming strives to become the number one choice for Romanian players, Tokmajyan and Pană are excited about the opportunities ahead and confident in their ability to achieve success in this championship endeavor.
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