New Three-Year Agreement: Betano and Benfica Continue Their Partnership

Betano, sponsor of Sport Lisbon and Benfica since the 2021/22 season, has extended its contract with the title-winning club for another three years.

Premium sports betting and online gaming brand Kaizen Gaming has become the first brand to take up the sleeve of Benfica’s official jersey and will remain the ‘Official Betting Sponsor’ until the 2026/27 season.

Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, commented: “We are thrilled to extend our partnership with Benfica as we embark on this exciting new chapter together. From working closely with ‘The Eagles’ over the past years, we’ve witnessed first-hand the club’s unwavering dedication to excellence both on and off the field, which is matched only by the support and enthusiasm of its fans. By renewing our support for Benfica we reaffirm our ongoing commitment to Portugal, the country’s football fans and its prestigious sporting institutions as well as the offer of premium, entertaining and safe betting experiences”.

Bernardo Faria Carvalho, Director of International Expansion, SL Benfica, expressed: “We are very excited to renew our partnership with Betano, a leading sports betting brand, which continues to show a strong commitment to football on a global level. This agreement not only reinforces our successful collaboration, but also allows us to offer innovative experiences to our fans. The presence of Betano on the sleeve of our shirt symbolizes the importance of this partnership and is vital for our international growth and to consolidate our global presence”.

In addition to placing the logo on the official jersey, the contract between the two organizations includes a number of mutual obligations and approvals. The sponsorship agreement also covers the jersey sleeves of the B team and the U-23 team of the Revelasan League.

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