The BGaming provider has announced a new partnership with operator Premier Bet, marking its debut in the African market.
The iGaming studio hopes this will help expand its global presence. BGaming will provide distribution rights to a number of its online games, and customers in several African regions will be able to play games such as Bonanza Billion, Aztec Clusters, Fruit Million and Merge Up on the Premier Bet platform.
The African market represents a rapidly expanding and attractive opportunity for gaming companies looking to expand their customer base.
Premier Bet began operating on the continent in the late 1990s and is currently present in 17 countries. The operator also partnered with Incentive Games to develop crash games in March.
Karen Hope, Director of Casino at Premier Bet, commented: “We are pleased to partner with BGaming to drive this next phase of Premier Bet’s development across several key African markets.”
BGaming followed a similar path, establishing its presence in the Argentine market through a collaboration with Casino Club.
Olga Levshina, BGaming CCO, added: “BGaming continues to penetrate international iGaming markets with its fresh approach to online casino proving a hit with a wide demographic of players. With this partnership, we have added some of our most appealing titles to Premier Bet’s games line-up as it seeks to expand its player base.”
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