SBC announced the launch of SBC Summit Americas, a revamped event that combines the best features of SBC Summit North America and SBC Summit Latinoamérica, creating a unified platform for the entire gaming community in America.
The new format event, scheduled for May 13-15, 2025, will bring together the gaming markets of North and Latin America, providing a comprehensive learning, networking and exhibition experience. This will eliminate the need for participants to attend two separate regional exhibitions.
SBC Summit Americas will take place in picturesque Fort Lauderdale, Florida. Dubbed the “Venice of America” and renowned for its Blue Wave-certified beaches, the city also offers convenience with direct flights from key hubs in Latin America, the US and Europe.
Rasmus Sojmark, CEO and Founder of SBC commented: “This marks a significant moment for all of us at SBC. When the size of your current venues becomes limiting and cannot meet the demands of the industry, you know it’s time for a change. Now, it’s Fort Lauderdale’s turn to experience what SBC has to offer. We’re launching a major event for the entire Americas region and transforming it into a key networking hub and a must-attend occasion for anyone who doesn’t want to be left behind”.
The event’s location is the 250,000-square-foot Broward County Convention Center, which will allow SBC to accommodate more than 8,000 attendees and 300 exhibitors and sponsors.
With an emphasis on diverse representation, the event will bring together more than 3,200 operators and 1,000 branch representatives. Also in attendance will be senior executives from regulators, sports clubs and suppliers in the payments, betting and casino industries.
The exhibition and conference will be enhanced by three dedicated summits: the SBC Leadership Summit, the Branch Leadership Summit and the Payment Experts Summit. This is in line with the company’s desire to attract senior decision makers, who typically make up 40% of SBC event attendees.
The conference part, which will be attended by 400 regional experts, will include separate sessions on key markets. Discussions will cover sports betting and casino topics, including online and land-based segments. The event will also cover membership issues, new technologies and the regional startup scene.
“This also presents a prime opportunity for us to address the concerns of our exhibitors, sponsors, and delegates who struggle to commit to multiple industry events annually. As event organizers, we try to take such feedback on board and act upon it when possible. In this case, it perfectly aligns with our own ambition, which has always been to soar higher and think bigger. When it can be done with greater benefit for our industry friends, it just always feels much better,” Sojmark added.
For more information and to register your interest in the event, visit the official website.
Additionally, this year’s SBC Latinoamérica Summit will take place October 29-31, 2024 at the Seminole Hard Rock Hotel and Casino.
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