Operator ComeOn Group is enhancing its data-driven personalization strategy by extending its partnership with Optimove. Utilizing a proprietary platform and advanced data storage, ComeOn is introducing a personalization approach that tailors content to player preferences, offering its entertainment audience experiences that rival leading market players.
ComeOn Group Chief Data Officer Sherwin Jarvand said: “Personalization has always been a cornerstone of our strategy, supported by our proprietary platform. As we prepare to expand our betting business, it is crucial to apply this same approach across our entire platform and all our products. The expanded partnership with Optimove will enhance the betting and casino experience for all our customers through personalized on-site service and automated, dynamic, and relevant CRM content.
We are thrilled to extend our partnership with Optimove to deliver top-tier personalized sports betting and casino player engagement.”
ComeOn is broadening its use of Opti-X, Optimove’s Digital Experience Platform (DXP), beyond casinos to include sports, offering a superior and more personalized gaming experience for ComeOn customers.
Optimove Chief Personalization Officer Matthew Gilbury argued:“ComeOn Group exemplifies how to extend personalization. They embrace comprehensive omnichannel personalization, optimizing the customer experience. Organizations like these create opportunities that drive Optimove to continually enhance iGaming CRM marketing.”
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