GG.BET UA says its sponsorship of the heavyweight championship fight between Oleksandr Usyk and Tyson Fury has generated a significant response.
The Ukrainian eSports betting platform recorded an influx of customers and an increase in key indicators thanks to the sponsorship of the live broadcast of the fight on May 18.
Broadcast via the MEGEGO media service allowed viewers in Usik’s homeland of Ukraine to watch the fight in which he won by unanimous decision and won the WBA, WBC, WBO and IBF heavyweight belts.
Dmitro Voshkarin, CEO of GG.BET UA, commented: “Not only has Oleksandr Usyk collected all of the heavyweight belts, he has once again demonstrated the indomitable Ukrainian spirit to the whole world. “We’re proud to see such a talented athlete from our country write his name in the pages of boxing history with the likes of Muhammad Ali, Mike Tyson, Lennox Lewis and Evander Holyfield.”
GG.BET, headquartered in Kyiv, has significantly expanded its activities over the past few years. Last year, in an interview with SBC News, Voshkarin and Sergeii Mishchenko, CEO of GGBET UK, noted the company’s particular success in the UK.
However, the Ukrainian market remains important for the company. This includes humanitarian initiatives in response to the Russian invasion and support for national sports stars.
Voshkarin added: “Events of such scale have amazing potential for the igaming industry; one fight can have more money bet on it than an entire week of the FIFA World Cup group stage. On the day of the fight, we noticed a significant influx of new customers, and the number of first deposits was 471% higher than on an average day. All in all, activity on our platform grew significantly. The number of unique users peaked at 157% higher than normal. The number of bets grew by 73%, and the total stake of all bets by 79%.”
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